[a five minute read] One of the biggest challenges for organisations contemplating digital still seems to be where to put it. I've been working in this area for a while now and the same questions continuously come up: What is the difference between digital strategy and technology or IT/ ICT strategy? Can they coexist? Is … Continue reading Digital and ICT – same, same but different?
Starting out on your first digital strategy can be a daunting task (I know it was for me). There are five key things that I always talk about when I'm helping people to get started. They are important because they set the scene for the transformation process you are about to embark on and because they also have … Continue reading Five things you should do before you start your digital strategy
We’ve all been there. Somewhere between “We need a strategy” and having all the answers on a page you’ve suddenly found yourself in the quagmire that is the strategic planning process. This is where businesses and people can descend into a spiral of endless situation analysis, circular consultation and multiple fingers in an ever expanding … Continue reading 8 strategy hacks to keep your plan on track