The other day my friend and colleague, Aron Hausler, posted the following quote on digital access on LinkedIn: One in five Australians are not online; four in 10 of the lowest income households in Australia are not connected to the internet; of people aged 65 or more, only 46% are internet users and 75% feel … Continue reading Why non-user experience is important too
[a six minute read] Earlier this month I spoke at the Public Sector Network’s Service Innovation series in Adelaide. One of the workshop themes we discussed around our table was where the line between ‘creepy’ and ‘cool’ lies for digital experience. How much personalisation, from brands vying for our dollar, is too much? How comfortable … Continue reading An ethical approach to service design in government?
[ a five minute read] Earlier this year I was lucky enough to be invited to judge the Premier's iAward for Public Sector Digital Innovation as part of AIIA’s South Australian awards. I was really excited to help showcase the great work I knew had been happening in my home state and help counter the … Continue reading Tech innovation from the South Australian Government – take 6
[a five minute read] One of the biggest challenges for organisations contemplating digital still seems to be where to put it. I've been working in this area for a while now and the same questions continuously come up: What is the difference between digital strategy and technology or IT/ ICT strategy? Can they coexist? Is … Continue reading Digital and ICT – same, same but different?
Starting out on your first digital strategy can be a daunting task (I know it was for me). There are five key things that I always talk about when I'm helping people to get started. They are important because they set the scene for the transformation process you are about to embark on and because they also have … Continue reading Five things you should do before you start your digital strategy
I love elections. I’m a politics junkie from way back and a marketer who is constantly looking for innovation in this space. Elections are probably one of the most highly regulated contexts in which to advertise. Yet the marketing stakes are incredibly high - this makes for an interesting mix. With this in mind I … Continue reading In which the 2013 election campaign was much less interesting than it could have been