If we want to get more women into tech we need to stop telling them to learn to code

Women at computer

The other day I put out a call out for women technologists in Adelaide to help out with a project I am currently working on at MOD. I was seeking advanced programmers (specifically for machine learning and AI projects), animators and game designers. I put the call out because I was concerned about diversity and … Continue reading If we want to get more women into tech we need to stop telling them to learn to code

The value of side projects

I’m constantly amazed by the people I know who are quietly creating at home while achieving brilliant things in their day jobs. I've got friends building fashion businesses, volunteering, launching startups, telling stories through their photographs, home brewing and running micro businesses (you know who you are and that I am in awe of you). … Continue reading The value of side projects

Why digital is no longer optional (or, why digital shouldn’t exist at all)

I work in a dedicated digital role. Eight years ago my role was unimagined. Today it probably shouldn’t exist. It shouldn’t exist because nearly 25 years after the World Wide Web was first made available digital is not something we, as communications professionals, can choose to ‘do’. It can’t be avoided, it won’t go away … Continue reading Why digital is no longer optional (or, why digital shouldn’t exist at all)

10 things I wish I knew about clients when I worked in an agency

I spent the first half of my career in media and creative agencies. I’ve spent the latter half on the client side within government organisations. I’ve read, with interest, a number of voices bemoaning the rise of conservative, risk-adverse communication driven by clients who should know better. Having been lucky enough to have stints both … Continue reading 10 things I wish I knew about clients when I worked in an agency