Blog

Five things you should do before you start your digital strategy

Starting out on your first digital strategy can be a daunting task (I know it was for me). There are five key things that I always talk about when I'm helping people to get started. They are important because they set the scene for the transformation process you are about to embark on and because they also have … Continue reading Five things you should do before you start your digital strategy

Lessons in change management brought to you by my family (and Fitbit)

Illustration of office worker asking to be engaged

Sometimes the parallels between personal relationships and the ones we have at work can teach us valuable lessons. This is a mini study in familial change management  - it went a bit like this: Identifying the ‘why’: What better way to get active than compete with my family? I know, I'll buy them Fitbits! Understanding my … Continue reading Lessons in change management brought to you by my family (and Fitbit)

8 strategy hacks to keep your plan on track

We’ve all been there. Somewhere between “We need a strategy” and having all the answers on a page you’ve suddenly found yourself in the quagmire that is the strategic planning process. This is where businesses and people can descend into a spiral of endless situation analysis, circular consultation and multiple fingers in an ever expanding … Continue reading 8 strategy hacks to keep your plan on track

10 internal communication ideas that cut through

Internal communication is a tricky game. Often under resourced (and valued), it is prone to being considered an afterthought or a box that only needs to be checked. When you think about it, engaging staff can often be more challenging than engaging external audiences - this is because you have nowhere to hide. Like an … Continue reading 10 internal communication ideas that cut through

Twitter 101 – The Ultimate Beginner’s Guide

I've had a long love affair with Twitter - it is my favourite social, and professional, networking tool. This is guide I wrote for work colleagues to help them get started with Twitter. I hope you find it of some value too.   What is Twitter? Twitter is a micro-blogging tool and social networking platform … Continue reading Twitter 101 – The Ultimate Beginner’s Guide

Why digital is no longer optional (or, why digital shouldn’t exist at all)

I work in a dedicated digital role. Eight years ago my role was unimagined. Today it probably shouldn’t exist. It shouldn’t exist because nearly 25 years after the World Wide Web was first made available digital is not something we, as communications professionals, can choose to ‘do’. It can’t be avoided, it won’t go away … Continue reading Why digital is no longer optional (or, why digital shouldn’t exist at all)

Whether or not we ‘like’ the new Adelaide ad doesn’t actually matter

I’ve had some really interesting chats to people about the new South Australian Tourism Commission Adelaide. Breathe TVC over the last couple of days. http://www.youtube.com/watch?v=VBn47_hmOMg On first viewing I found it hugely engaging but also a little bit disappointing – I was drawn to it’s gorgeous aesthetic but felt ‘my’ Adelaide was missing. I’ve watched it a few times … Continue reading Whether or not we ‘like’ the new Adelaide ad doesn’t actually matter

In which the 2013 election campaign was much less interesting than it could have been

I love elections. I’m a politics junkie from way back and a marketer who is constantly looking for innovation in this space. Elections are probably one of the most highly regulated contexts in which to advertise. Yet the marketing stakes are incredibly high - this makes for an interesting mix. With this in mind I … Continue reading In which the 2013 election campaign was much less interesting than it could have been

10 things I wish I knew about clients when I worked in an agency

I spent the first half of my career in media and creative agencies. I’ve spent the latter half on the client side within government organisations. I’ve read, with interest, a number of voices bemoaning the rise of conservative, risk-adverse communication driven by clients who should know better. Having been lucky enough to have stints both … Continue reading 10 things I wish I knew about clients when I worked in an agency