Headshot - AnikaHello. I am Anika.

I am a strategist, experience designer, creative communicator and problem solver motivated by achieving outcomes that are socially good. I am passionate advocate for human centred design and the power of technology to make people’s lives better – I love working with businesses and teams to uncover its potential.

I’m also endlessly curious and a committed explorer of ideas, innovations and new ways to imagine the future. I am currently researching, exploring, writing or thinking a lot about:

  • Women, gender and the tech industry
  • Design thinking for physical space and visitor experience
  • Creativity and constraint
  • Digital inclusion

Aside from writing, in my spare time I also illustrate, run my creative blog and volunteer as community manager for Startup Adelaide.

My experience

My career to date has been diverse. I’ve worked as a librarian, spent time as a researcher at a NGO in Johannesburg, led advertising strategy for national clients, managed strategic communications for large government departments and led enterprise-wide digital transformation strategies.

Along the way I’ve picked up a first class honours degree in Politics, a Masters in Journalism, a Diploma in Project Management and am also a Certified Practicing Marketer.

I’m currently part of the team helping to launch MOD. the University of South Australia’s new futuristic museum of discovery. I am so excited about this project and what it means for South Australia –  these days you can find me applying human centred design to define our visitor experience, plan our opening and develop our exhibitions for 2018 and beyond.

Some of the things I have done


I’ve been lucky enough to have had the chance to drive a diverse range of projects – here’s just a few:

  • Visitor experience and exhibition design at MOD.
  • Customer Experience, Digital, Brand and Social Media Strategies for SA Water
  • Leading the design, development and launch of Kauwi Interpretive Centre at the Adelaide Desalination Plant
  • Development of three educational ‘serious games’ for SA Water – one of these games has won two international awards
  • Communications and Digital Policy for the South Australian Government
  • Advertising, Brand and Media Strategies for a range of clients including Stockland Trust, Homestart Finance, TAFE SA and Department of the Premier and Cabinet.


I have written two digital content guides – you can read more about them here.


I have also presented at a number of events and conferences:

Getting Digital: A lesson is thinking more about humans, Public Sector Network Digital Service Innovation Series, Adelaide, September 2016.

Digital transformation for water utilities – a practical (human) guide, WSAA Towards A Digital Water Utility Conference, Melbourne, September 2015.

Making your digital strategy work: 6 critical success factors, Ozwater National Conference 2015, Adelaide, March 2015.

Engage, Design, Engage again: A look inside SA Water’s customer experience and digital strategy journey, Community Engagement via Interactive Media Workshop, Adelaide, November 2014.

Social Media Management, Hootsuite, RiAus and SocAdl Hootup, RiAus, Adelaide, July 2014.

From Factsheets to High Scores: Gamification for Community Engagement and Education. Social Media and Digital for Government 2014 Workshop Series, Adelaide, June 2014.

Keeping up to Trend with Emerging Social Media Tools: A Case Study, Social Media and Communication for Government 2013 Workshop Series, Adelaide, April 2013.

Operation Desal: Communication Through Interpretation at the Adelaide Desalination Plant, Australian Water Association Water Education Conference, Sydney, March 2013.


If you want to get in touch I would love to connect on LinkedIn or via my contact page.

Speak soon,

Anika Johnstone.