Headshot - AnikaHello. I am Anika.

I am a human centered strategist, service designer and creative communicator motivated by achieving outcomes that are socially good. I am passionate advocate for human centred design and the power of technology to make people’s lives better – I love working with businesses and teams to uncover its potential.

I’m also endlessly curious and a committed explorer of ideas, innovations and new ways to imagine the future. I am currently researching, exploring, writing or thinking a lot about:

  • Women, gender and the tech industry
  • Design and government
  • Creativity and constraint
  • Digital inclusion

I am currently based in Cambridge, United Kingdom but will be returning to Adelaide, Australia in mid-April 2019.

My experience

My career to date has been diverse. I’ve worked as a librarian, spent time as a researcher at a NGO in Johannesburg, led advertising strategy for national clients, managed strategic communications for large government departments, built a technology-focussed museum and led enterprise-wide digital transformation strategies.

Along the way I’ve picked up a first class honours degree in Politics, a Masters in Journalism, a Diploma in Project Management and am also a Certified Practicing Marketer.

I am currently nearing the end of a year spent in Cambridge where I have been co-leading the development of an eCommerce transformation strategy at Cambridge University Press. You can find the rest of my CV on LinkedIn.

My portfolio and projects

My publications and speaking engagements


If you want to get in touch I would love to connect on LinkedIn or via my contact page.

Speak soon,

Anika Johnstone.