Headshot - AnikaHello. I am Anika.

I am a human centered strategist, experience designer, creative communicator and problem solver motivated by achieving outcomes that are socially good. I am passionate advocate for human centred design and the power of technology to make people’s lives better – I love working with businesses and teams to uncover its potential.

I’m also endlessly curious and a committed explorer of ideas, innovations and new ways to imagine the future. I am currently researching, exploring, writing or thinking a lot about:

  • Women, gender and the tech industry
  • Design thinking for physical space and visitor experience
  • Creativity and constraint
  • Digital inclusion

I am currently based in Cambridge, United Kingdom.

My experience

My career to date has been diverse. I’ve worked as a librarian, spent time as a researcher at a NGO in Johannesburg, led advertising strategy for national clients, managed strategic communications for large government departments and led enterprise-wide digital transformation strategies.

Along the way I’ve picked up a first class honours degree in Politics, a Masters in Journalism, a Diploma in Project Management and am also a Certified Practicing Marketer.

My most recently role was leading the exhibitions and experience design team to launch MOD. – Australia’s leading future-focused museum.  You can find the rest of my CV on LinkedIn.

Some of the other things I have done


I’ve been lucky enough to have had the chance to drive a diverse range of projects – here’s just a few (you can find more detail on them on my Project page):

  • Visitor experience and exhibition design at MOD.
  • Service and Experience Design for SA Water to improve customer experience across billing and faults service including the design of a new website and customer account portal.
  • Customer Experience, Digital Transformation, Brand and Social Media Strategies for SA Water
  • Leading the design, development and launch of Kauwi Interpretive Centre at the Adelaide Desalination Plant
  • Development of three educational ‘serious games’ for SA Water – one of these games has won two international awards
  • Communications and Digital Policy for the South Australian Government
  • Advertising, Brand and Media Strategies for a range of clients including Stockland Trust, Homestart Finance, TAFE SA and Department of the Premier and Cabinet.

Publications + Speaking Engagements

You can find out more about what I have done here.

If you want to get in touch I would love to connect on LinkedIn or via my contact page.

Speak soon,

Anika Johnstone.